Search engine optimization may seem like this never ending stressful odyssey, but it is easy if taken one step at a time from the beginning. Your SEO should start with your web designer, web developer or full stack developer from even before the first line of code. See! Most strategies for content marketing, on-page optimization, link building and others are just scrambles to repair something that came off the press half smudged. I’m going to break it down for you, our start to finish SERP process here at Vontainment. (That isn’t to say we don’t do the last minute patch jobs for late arriving clients as well).
SEO Starts With Speed; Do You Know You Hosting Needs?
Google has indicated site speed (and as a result, page speed) is one of the signals used by its algorithm to rank pages. Research has shown that Google might be specifically measuring time to first byte as when it considers page speed. In addition, a slow page speed means that search engines can crawl fewer pages using their allocated crawl budget, and this could negatively affect your indexation.
Types Of Hosting And When To Use
Shared hosting is exactly what it sounds like. With a shared hosting account, your site is located on the same server as a bunch of other websites. This type is best for small businesses servicing a local community with a mostly static informational site.
VPS stands for Virtual Private Server. It is the most well-balanced among the different types of web hosting. A VPS server is still a shared environment, but the way it is set up is very dissimilar. It’s great for more advanced projects or demanding visual or interactive sites.
Semi dedicated and dedicated, These are meant for only the largest of projects. Very few clients will need to go this route, but we can help if this is the option needed.
A new option that has become available is cloud hosting. Provided by companies such as, Google, Amazon Web Services and our favorite Digital Ocean. These provide scalable, affordable options for small businesses. With their low cost and ability to provide lighting fast sites helps make top SEO ranking easier to obtain.
Web Development And Search Engine Optimization; Plan Together!
Your website should be designed and developed to be user-friendly and search engine friendly. Every site has its own unique needs based on its planned usage and goal. It’s important to work closely with your web designer and developer. Vontainment’s staff are full stack developers. We are both designers and developers. We handle the technical and creative, but we need you if your site is going to be something special. Not only that, but we can write content and create a site, but it will be technical and read like a textbook. Furthermore, we don’t have your passion for your business or the skill, involvement, and experience. Websites are better when we work together to create the content. Our web skills and your knowledge of your products and services combined can help place you in top local spots. Get you better featured snippet and rich snippets.
Want Better SERP, Online Visibility And Search Volume? The Work Never Ends!
Just creating a great site won’t keep you on top. The keys to local search traffic success and visibility mean keeping content fresh. From trending blog articles and hot social media posts. You need to keep your content shareable, fresh, give a reason for people to come back and check you out again. If you want your keep local search traffic and high search volume; you have to keep people engaged when they some.
Get Your Business Off The Ground; Rank Well In SERP On Local Search
- Optimized Code
- Valid HTML
- Schema Data
- Correct Site Structure
- Site Speed
- SSL Encryption
- Modern Standards, Mobile Ready & Responsive
Blogging Is More Than A Trend, It’s SEO 101
There are also more proactive SEO that requires more time from staff and owners. Blogging is one of the BEST tactics for search engine optimization. It constantly creates new targeted pages and content for Google, Bing, and Yahoo. When appropriate Blogs with comment systems allow users to generate more content and boost the rating of a page.
Online Directories And (N.A.P)
The more sites that link to you don’t just mean more channels for traffic but also tell search engines your value to others. Every domain has a Google Page Rank from 1 to 10. The higher the rank the more value their link to your site is. Major online directories like Yelp and others have a Page Rank 10. Having your site listed across the appropriate online directories for your business is important. This is also where N.A.P comes in (Name, Address, Phone). All your listings must have all 3 formatted and match exactly. The more that don’t the less value directory listings add. This is where I ask everyone to take the YEXT.com challenge. Go to their site and enter your business and see the percent of listings your business matches. Part of our SEO work is to update any directories you are in to be accurate and to add you to any relevant ones you are not in.
Why Choose Vontainment For Directory Listings?
Yext.com charges $199/yr to get you a 28% match rate, $449/yr for 56%, $499/yr for 100% and up to $999/yr for the full package. That is a lot. And you pay yearly. We charge a one-time fee to correct your current listings and add you to relevant directories. We make a custom strategy to fix what is there and list you where you need to be. Other services charge you a fortune to list you everywhere even if you don’t belong or have any reason to be on that directory. Does a nursing home really need a yelp? Businesses rarely update their name, phone or address so once done you will likely never have to update your listings. So why pay ten grand over 10 years for listings? Our average client spends $500 to $750 over 10 years to maintain their directories with us.
The Search Engine Optimisation Promise
We are not going to tell you we can make you #1 on Google or even put you on the first page. The truth is anyone who says that is lying. Search engines, especially Google how their algorithms rank, only giving us guidelines and best practices. There are variables that we and you can never know. SEO also takes a level of participation from the client; the more participation the more success (Like Blogging). There is also a monetary component as well as seniority. If you are new and have 10 competitors with 20 years of online presence; spending 30x your SEO and ad budget they can be much harder to displace.
We don’t believe in making promises we can’t keep, and we will research and let you know exactly where you stand your options, odds, and possibilities. We work hard to put our clients at #1 if we can. It costs nothing to set up a meeting and let us see what your competition is and where you stand. Call, email or book an appointment online.Vontainment Staff
Are you interested in getting a personalized quote on the services you desire or in setting up a free meeting to discuss your needs and options?