local seo guide

Local SEO; Stay On Top Of The SERP

Search engine optimization may seem like this never-ending stressful odyssey, but it is easy if taken one step at a time from the beginning. Your SEO should start with your web designer, web developer, or full stack developer from even before the first line of code. Most strategies for content marketing, on-page optimization, link building, and others are just scrambling to repair something that came off the press half smudged. So if you are looking to top the search in Port Charlotte, Punta Gorda, North Port, and the surrounding area, give us a call to help.

Once we’ve learned about your business and your competitive advantage, we help you develop an actionable plan to optimize your site for search engines. This means making the necessary changes to your existing website copy to adhere to best SEO practices, including proper header structure, cross-linking between pages, incorporating the right keyword phrases (identified in step one), and ensuring all technical aspects are in place. Meta descriptions, page titles, canonical tags, and appropriate redirects will be established, and all public-facing content will be submitted to Google for quick indexing.

Need an SEO Audit? We can help!

The best first step to improve your Local SEO is with an audit. Our SEO Audits are focused on Code, Content and Off Site factors. We check your site for usage of semantic html, schema data and appropriate metadata. Using powerful tools like GTmetrix we test your sites loading speed for ways to improve if needed. Do you use tools like Google Search Console, Analytics, Google My Business? With our Local SEO Audits we will identify issues and areas you can improve and provide a detailed roadmap to getting it done. We will make sure your have the appropriate tools such as Google Search Console And Google Analytics ready to see your traffic. We look at the following and more factors:

Crawlability:

  • Crawl Budget
  • JavaScript
  • Good links
  • Site Structure
  • Redirects
  • Server Errors

Performance:

  • Site Speed
  • Code Bloat
  • AMP
  • Responsive Design
  • JS/CSS Optimization
  • Image Optimization

Indexation:

  • Internal linking
  • Sitemaps
  • Duplicate Content Issues
  • Checking Log files
  • Semantic HTML
  • Schema Data

Off-Page:

  • Reviews
  • Directory Listings
  • Google My Business
  • Search Console
  • Google Maps
  • Social Media

On-Page:

  • Heading Structure
  • Alt Tags
  • Content Quality
  • Readability
  • Layout
  • Metadata

Web Development And Search Engine Optimization

Your website should be designed and developed to be user-friendly and search engine friendly. Every site has its own unique needs based on its planned usage and goal. It’s important to work closely with your web designer and developer. Vontainment’s staff are full-stack developers. We are both designers and developers. We handle the technical and creative, but we need you if your site is going to be something special. Not only that, but we can write content and create a site, but it will be technical and read like a textbook. Furthermore, we don’t have your passion for your business or the skill, involvement, and experience. Websites are better when we work together to create the content. Our web skills and your knowledge of your products and services combined can help place you in top local spots. Get you better-featured snippets and rich snippets.

Get a free SEO Review with SEO by Vontainment!

Blogging Is More Than A Trend, It’s SEO 101

There is also more proactive SEO that requires more time from staff and owners. Blogging is one of the BEST tactics for search engine optimization. It constantly creates new targeted pages and content for Google, Bing, and Yahoo. When appropriate Blogs with comment systems allow users to generate more content and boost the rating of a page.

Want Better SERP, Online Visibility, And Search Volume?

Just creating a great site won’t keep you on top. The keys to local search traffic success and visibility mean keeping content fresh. From trending blog articles and hot social media posts. You need to keep your content shareable, fresh, give a reason for people to come back and check you out again. If you want your keep local search traffic and high search volume; you have to keep people engaged when they some.

Everything we do is “white hat” and designed for long-term, big success — not fly-by-night “tricks” that may or may not work today and that might incur penalties in the future.

SEO AUDIT
We’ll review your existing marketing strategy and evaluate how your current efforts are impacting your results. Then, we’ll begin creating a plan of action to help you redefine and reach your goals.

KEYWORD RESEARCH
One of the top SEO problems facing most businesses is that they’re not ranking for the right keywords. We’ll help you identify the keywords that present the best opportunities for targeting.

ON-PAGE SEO
To perform their best, your pages need to be optimized for speed, content, and search engine results pages. Whether we’re building the site or helping you refine it, we’ll leverage our expertise to help you improve your on-page SEO.

LINK BUILDING
Off-page SEO refers to everything else on the web that links to your site, thereby boosting your page ranking. We’ll help you develop a strategy to achieve backlinks and promote your brand on other channels.

Our approach To Continuous Web Design

  1. Initial SEO Site Audit: We partner you with a dedicated SEO specialist who performs an in-depth analysis of your business and market. We thoroughly review and analyze your current site to assess your site’s technical architecture (page load times, responsive design, encryption), and uncover penalties, errors, and potential issues. This information is used to make our initial recommendations and establish an SEO strategy. If we come across any penalties that are hurting your rankings, we’ll work diligently to remove them and get your website out of the penalty.
  2. SEO Strategy Research: Developing your SEO strategy is based on the user activity and analytics we gather from tools like Google Analytics, Hotjar, and SemRush. This allows us to compile a list of keyword targets that will bring active, qualified buyers to your site.
  3. Content Development: Our SEO team and content marketing writers will create highly targeted SEO content offers based on your target personas’ data. Strategic updates are made to your website to drive the traffic you want — and generate news sales and leads. New website content includes videos, articles, onsite and offsite link development, and regular reports and findings. We’ll also optimize your metadata to play well with search engines.
  4. Backlink Building: Getting links from quality websites is one of the best ways to enhance your SEO. We leverage our deep industry connections to generate backlinks that increase the authority of your domain.
  5. Monthly Reporting: Some SEO agencies will take your cash and leave the analytics to you. We’re not one of those companies — our detailed reports will be prepared and reviewed for you every month. We perform a detailed analysis of our performance to make ongoing adjustments to website content, coding, and other elements in order to drive continuous improvement.

The Search Engine Optimization Promise

We are not going to tell you we can make you #1 on Google or even put you on the first page. The truth is anyone who says that is lying. Search engines, especially Google how their algorithms rank, only giving us guidelines and best practices. There are variables that we and you can never know. SEO also takes a level of participation from the client; the more participation the more success (Like Blogging). There is also a monetary component as well as seniority. If you are new and have 10 competitors with 20 years of online presence; spending 30x your SEO and ad budget can be much harder to displace.

We don’t believe in making promises we can’t keep, and we will research and let you know exactly where you stand your options, odds, and possibilities. We work hard to put our clients at #1 if we can. It costs nothing to set up a meeting and let us see what your competition is and where you stand. Call, email, or book an appointment online.

Vontainment Staff

Local SEO Powered By Great Content

The foundation of local SEO is content. We work with clients to build that content. We can format content, tweak it for performance but we can’t fake the message. Working directly with the client that knows their business, we can create authoritative content. Each page should be focused on one topic such as a service or product. Always keep in mind the questions your customers ask you and answer them.

SEO FAQ

What Is Semantic HTML?

Some HTML tags can be replaced with semantic tags that describe the content to search engines. We use all fully compliant semantic HTML in our designs. Combining fast performance, schema data and semantic HTML in our designs give you a huge boost to your SEO bottom line.

What Is Schema Data?

Schema data are code in web pages that can be either non-visible or attached to a visible element and tell search engines important information. This information can be type of business, address, hours and contact details. Our websites FAQ sections are an example of schema data attached to visible elements.

How Do Keywords Affect SEO?

Google and Bing as well as most other search engines no longer use “keywords”. With today’s computers search engines can understand the content and subject of websites. That is why your content is so important.

Give us a call to get a quote or set up a meeting. See why so many businesses in Port Charlotte, Punta Gorda, North Port, Fort Myers, Cape Coral and surrounding areas have trusted us for over a decade.

Give Us A Call! (941) 313-2107

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