SEO is comprised of several types:
Technical SEO is exactly what the name implies i.e. technical parameters that affect the visibility of a website in search engines. The main goal of technical SEO is to ensure that search engine crawlers can crawl and index a website without any problems.
Content SEO is a subset of on-page SEO. Content SEO is all about the quality of the content and how to make it better.
Off-page SEO is all about promotion. While the previous SEO types concentrated more on the website infrastructure and content, off-page SEO has to do with techniques you can use to promote your website on the Internet.
Local SEO is a type of SEO suited for local businesses only. In other words, if you have a website and your goal is to get clients visiting your local store, then you should optimize your website for local SEO.
On Page SEO has to do with the page itself and how to make it friendlier to search engines and users.
This Article Will Focus On On Page SEO
On Page SEO (also known as on-page SEO) is the practice of optimizing elements on a website (as opposed to links elsewhere on the Internet and other external signals collectively known as “off-site SEO“) in order to rank higher and earn more relevant traffic from search engines. On page SEO refers to optimizing both the content and HTML source code of a page.
Most people think there’s nothing more to on-page SEO than sprinkling a few keywords here and there. That’s false. Although keyword placement still matters, it’s much less important than it used to be.
Beyond helping search engines interpret page content, proper on page SEO also helps users quickly and clearly understand what a page is about and whether it addresses their search query. In essence, good on page SEO helps search engines understand what a human would see (and what value they would get) if they visited a page, so that search engines can reliably serve up what human visitors would consider high-quality content about a particular search query (keyword).
Google is ultimately looking for the most relevant search result for a query, so their algorithms also look for other relevant content on the page. If your page is about dogs and you don’t mention different breeds, Google knows there are probably more relevant results out there.
Relevance is arguably the most crucial part of on page SEO, which means aligning your content with search intent. Fail to give searchers what they want, and your chances of ranking are slim to none.
Each page should have a focused topic. Don’t try to explain everything on one page. This helps to make sure both people and search engines can find information easier. It also helps increase the amount of pages and that translate to more search surface.