WordPress’ market share

WordPress’ market share

WordPress’ market share is 43% of all websites

According to W3TechsWordPress powers 43% of all the websites on the Internet, including those without a content management system (CMS) or with a custom-coded CMS. Or to put it another way, WordPress powers over one-third of the web! And if you limit the data set to only websites with a known CMS, WordPress’ market share gets even more dominant.

In that case, WordPress holds a 65% market share for content management systems on websites with a known CMS. How does that compare to the market share of other popular content management systems? Let’s take a peek:

% All Websites% CMS Market
While much has been made of hosted website builder tools like Squarespace and Wix, the numbers show that WordPress isn’t in any danger of being dethroned any time soon! And WordPress also holds a dominant position over Joomla and Drupal, two other popular self-hosted content management systems.

How does WordPress’ growth compare with other content management systems?

So WordPress is growing…but is it growing faster than the competition? That’s a trickier question to answer. With respect to self-hosted content management systems, WordPress is still the growth leader.

From 2018 to 2019:

  • Joomla’s market share actually decreased from 3.1% to 2.9%
  • Drupal’s market share decreased from 2.2% to 1.9%

In terms of year-on-year growth, that means:

  • Joomla shrank by 6.4%
  • Drupal shrank by 13.6%

While those numbers aren’t keeping pace with WordPress, things are a little bit different with hosted website builders.

While tools like Squarespace and Wix still comprise a tiny percentage of the overall market, they are experiencing rapid growth in comparison to self-hosted content management systems.

From 2018 to 2019:

  • Squarespace’s market share increased from 0.7% to 1.5%
  • Wix’s market share increased from 0.4% to 1.1%

In terms of year-on-year growth, that means:

  • Squarespace grew by 114%
  • Wix grew by 175%

So while WordPress is still the dominant player, hosted website builders are growing at a faster rate. You can also see these growth trends play themselves out in Google Trends, where Joomla and Drupal (and to a lesser extent, WordPress) have declined or remained flat, while Squarespace and Wix are generating increasing interest:

WordPress trends vs other CMS

WooCommerce Market Share

Because WordPress had its origins in blogging, you might be surprised to realize how dominant WordPress is in other areas – notably, ecommerce.

WooCommerce, the most popular ecommerce plugin for WordPress, powers 7% of all the ecommerce sites on the Internet according to BuiltWith. While that number might not be very impressive, WooCommerce’s market share is actually greater if you filter out lower-traffic sites.

Of the Top 1 Million Sites on the Internet, WooCommerce is still the most popular solution, but with a market share of 25%.

How does WooCommerce’s market share compare to Shopify?

While WooCommerce is a market leader, Shopify is competitive, and even leading, in some categories. Here’s how WooCommerce’s market share compares to Shopify when you segment by website popularity:

Entire Internet14%21%
Top Million Sites25%20%
Top 100k Sites12%21%
Top 10k Sites5%21%

When you look at only the Top 100k or Top 10k most popular websites on the Internet, Shopify is actually the market leader. But, it’s worth pointing out that only 58,501 websites in that Top 100k slice are running a known ecommerce platform, so the sample size is not very large. And in terms of the actual number of sites in the Top 10k Sites running each platform:

  • 459 sites are using Shopify
  • 113 sites are using WooCommerce

Easy Digital Downloads market share

While it’s not nearly as popular as WooCommerce, Easy Digital Downloads is still a small, but noticeable, player in the ecommerce industry.

According to BuiltWith, Easy Digital Downloads powers 0.24% of the BuiltWith Top Million (an estimate of the one million most popular websites on the Internet).

Here’s to the world’s most popular CMS

While the growth of hosted website builders like Squarespace, Wix, and Shopify is something to pay attention to, all the numbers add up to one conclusion: WordPress is, without a doubt, the world’s most popular way to build a website.

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