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- NewsThe latest happenings, news, & information from Vontainment of Port Charlotte Your Port Charlotte brand is more than your logo. It’s more than your product. It’s more than your company colors, images, and web pages. Your brand is your story–and every success story needs to be developed. That is what Vontainment is here for. We design and develop responsive websites on which your brand can hang its hat–even years down the road. Even with consistent maintenance and support, every site has a shelf life. But what separates a normal, functional site from the rest of the pack? A user experience built to respond and a design built to last. As a Port Charlotte FL business owner, your most important piece of the online marketing puzzle is your website. It is the online storefront for your business and a beautiful, clean, and professional web design will make the difference between your visitors clicking the back button, or staying to see what your business has to offer. A few online voices can make or break your company’s reputation. People Google your company every day, but do they like what they see? Here’s the reality: most online brands are given a few negative…
- Web DesignWeb design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardized code and proprietary software; user experience design; and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term web design is normally used to describe the design process relating to the front-end (client-side) design of a website including writing markup. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and if their role involves creating markup then they are also expected to be up to date with web accessibility guidelines. Marketing and communication design Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that (B2B) business-to-business website design considerations might differ greatly from a consumer targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or…
- SEOSearch engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results (known as “natural” or “organic” results) and excludes direct traffic/visitors and the purchase of paid placement. SEO may target different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines. Optimizing a website may involve editing its content, adding content, and modifying HTML and associated coding to both increases its relevance to specific keywords and remove barriers to the indexing activities of search engines.[citation needed] Promoting a site to increase the number of backlinks, or inbound links is another SEO tactic. By May 2015, mobile search had surpassed desktop search. As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine the higher the website ranks in the search engine results page (SERP). These visitors can then be converted into customers. SEO differs from local search engine optimization in that the latter is focused on optimizing a…
- Marketing & Branding
- E CommerceE-commerce (electronic commerce) is the activity of electronically buying or selling products on online services or over the Internet. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. E-commerce is in turn driven by the technological advances of the semiconductor industry and is the largest sector of the electronics industry. Modern electronic commerce typically uses the World Wide Web for at least one part of the transaction’s life cycle although it may also use other technologies such as e-mail. Typical e-commerce transactions include the purchase of online books (such as Amazon) and music purchases (music download in the form of digital distribution such as iTunes Store), and to a less extent, customized/personalized online liquor store inventory services. There are three areas of e-commerce: online retailing, electronic markets, and online auctions. E-commerce is supported by electronic business. E-commerce businesses may also employ some or all of the followings: Online shopping for retail sales direct to consumers via Web sites and mobile apps, and conversational commerce via live chat, chatbots, and voice assistants Providing or participating in online marketplaces, which process third-party business-to-consumer (B2C) or consumer-to-consumer (C2C) sales Business-to-business (B2B) buying and selling; Gathering and using demographic data through web contacts and social media Business-to-business (B2B) electronic data interchange Marketing to prospective and established customers by e-mail or fax (for example, with newsletters) Engaging in retail for launching new products and services Online financial exchanges for currency…
- Cloud TechnologyWhat is the cloud? Where is the cloud? Are we in the cloud now? These are all questions you’ve probably heard or even asked yourself. The term “cloud computing” is everywhere. In the simplest terms, cloud computing means storing and accessing data and programs over the Internet instead of your computer’s hard drive. The cloud is just a metaphor for the Internet. It goes back to the days of flowcharts and presentations that would represent the gigantic server-farm infrastructure of the Internet as nothing but a puffy, white cumulus cloud, accepting connections and doling out information as it floats. What cloud computing is not about is your hard drive. When you store data on or run programs from the hard drive, that’s called local storage and computing. Everything you need is physically close to you, which means accessing your data is fast and easy, for that one computer, or others on the local network. Working off your hard drive is how the computer industry functioned for decades; some would argue it’s still superior to cloud computing, for reasons I’ll explain shortly. The cloud is also not about having dedicated network-attached storage (NAS) hardware or server in residence. Storing data on a home…
- Security & OptimizationWe create entire online brands & presence for businesses, from websites to cloud services, optimized for speed and security; made to work for you! Firewalls & Site Security CDN For Faster Performance and Security Anti-spam Security Technology Secure Optimized Antivirus And More All come standard with us. You can’t beat our security. Its 2019 and cybercrime are on a rise and our security its more important than ever. The website speed makes the first impression of your business. It’s essential to understand that you won’t get a second chance when it comes to user experience. Low website speed is one of the most frustrating things that will turn people off about your resources. High-performance websites result in high return visits, low bounce rates, higher conversions, engagement, higher ranks in organic search, and better user experience. Slow websites will cost you money and a damaged reputation. By reducing the page load time you will positively impact marketing and sales processes. You’ll get higher traffic and attract more qualified leads that can be converted into customers. In this article, we will give you recommendations about how to improve your website performance and page load time. Importance of website speed optimization Page load…
- Social MediaSocial media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. The variety of stand-alone and built-in services currently available introduces challenges of definition; however, there are some common features: Social Networks are interactive Web 2.0 Internet-based applications. User-generated content, such as text posts or comments, digital photos or videos, and data generated through all online interactions, is the lifeblood of social media. Users create service-specific profiles and identities for the website or app that are designed and maintained by the social media organization. Users usually access social media services via web-based technologies on desktops and laptops, or download services that offer social network functionality to their mobile devices (e.g., smartphones and tablets). As users engage with these electronic services, they create highly interactive platforms through which individuals, communities, and organizations can share, co-create, discuss, participate and modify user-generated content or self-curated content posted online. Networks formed through social networks change the way groups of people interact and communicate or stand with the votes. They “introduce substantial and pervasive changes to communication between organizations, communities, and individuals.” These changes are the focus of the emerging fields of techno self-studies. Social networks differ from paper-based media (e.g., magazines and newspapers) and traditional electronic media such as TV broadcasting,…