Landing Pages; stunning Pages To Capture Leads
Converting visitors into leads is the first step in creating a relationship between your company and a potential customer—and everything you need to know about what landing pages are and how they work is right here.
Vontainment has an easy solution for businesses requiring many landings pages. By combing WordPress with domain mapping and easy drag and drop page builder. Log into WordPress, click add a new page, use the easy drag and drop editor to make it, assign a domain name and publish. It’s like Wix for landing pages. We use a custom theme that turns every page into a blank canvas, this allows for unique designs on every page. If you don’t have the time or building your own isn’t for you. We can set up the above and create pages for you. Contact us to talk about options that fit your needs.
Do I Need Landing Pages?
We find some clients own many domain names just lying around. This is a great way to put them to use to help boost SEO. A landing page can be used to experiment with targeted SEO with no risk to your main site. Landing pages are also great for e-commerce to market to different nitches.
Your website and its pages can’t be marketed to every option without being spread thin. It’s always best to target the core keywords. Landing pages let you target markets, demographics, and more at will. Landing pages are great tools to get contest entries, newsletter subscribers, webinar registrations, and content downloads.
People land on A landing page by clicking on a specific call-to-action in an email, ad, or social media post. Landing pages often match the theme and messaging of a specific campaign. Done right, directing traffic to landing pages can help you capture and convert far more leads than driving traffic to your homepage.
Whenever you have a marketing campaign that links somewhere, you need a landing page for visitors to land on. You should create unique landing pages for:
- PPC (pay-per-click) ads
- Google AdWords ads
- Social media ads
- Email marketing campaigns
- Podcast ads
Whether you run paid ads or not, you need a landing page any time you promote a special offer or event. This includes:
- Gated content offer (like a free ebook download)
- Event RSVPs
- Webinar signups
- Free quote
- Free consultation
- Free trial or demo
A landing page is a page on your site that is designed to convert visitors into leads. It is different from other pages on your website in that it follows both of these criteria:
- It has a form that allows you to capture a visitor’s information in exchange for a desired offer.
- The sole purpose of the landing page is to convert visitors into leads (a homepage with a form on it does not count as a landing page because it serves other purposes as well).
On the other hand, without the mention of a 40% discount on the first post-click landing page, visitors may question whether they’re able to claim the offer advertised in the link. Prevent similar confusion on your post-click landing page by making sure:
- Your brand logo is on the post-click landing page.
- You use the same images on the post-click landing page as you do in the ad.
- Your post-click landing page headline and copy matches the corresponding ad headline.
Without a strong message match, your post-click landing page visitors won’t trust you. And if they don’t trust you, they will leave before converting.
Are you interested in getting a personalized quote on the services you desire or in setting up a free meeting to discuss your needs and options?