Converting visitors into leads is the first step in creating a relationship between your company and a potential customer—and everything you need to know about what landing pages are and how they work is right here.
We find some clients own many domain names just lying around. This is a great way to put them to use to help boost SEO. A landing page can be used to experiment with targeted SEO with no risk to your main site. Landing pages are also great for e-commerce to market to different niches.
Vontainment has an easy solution for businesses requiring many landings pages. By combining WordPress with domain mapping and easy drag and drop page builder. Log into WordPress, click add a new page, use the easy drag and drop editor to make it, assign a domain name and publish. It’s like Wix for landing pages. We use a custom theme that turns every page into a blank canvas, this allows for unique designs on every page. If you don’t have the time or building your own isn’t for you. We can set up the above and create pages for you. Contact us to talk about options that fit your needs.
Do I Need Landing Pages?
Your website and its pages can’t be marketed to every option without being spread thin. It’s always best to target the core keywords. Landing pages let you target markets, demographics, and more at will. Landing pages are great tools to get contest entries, newsletter subscribers, webinar registrations, and content downloads.
Landing pages as part of multi-domain SEO often match the theme and messaging of a specific campaign. With a strong message, great visuals specific content, and a powerful call to action. Done right, landing pages can help you capture and convert far more leads than driving traffic to your homepage.
When you have a product or service to market and sell, you can’t always market effectively from all angles. If you say sold a “health product” with 16 proven health benefits it could possibly be simple enough to say on a page. Though what if each of these benefits were better explored in far more depth? You could have a large essay of a page or many pages of small essays. Both can be confusing, and often don’t hold people’s attention.
Now by taking advantage of landing pages and multi-domain SEO you can target customers interested in a particular benefit of your product. 10 domains for weight loss, each page of varying sub-targeting. 5 for increased daily energy, each sub-targeting a reason for wanting more.
Landing Pages Can Be Used For More
- Free trial or demo
- Social media ads
- Email marketing campaigns
- Podcast ads
- Political ads
- Product or service info
- Gated content offer (like a free ebook download)
- Event RSVPs
- Webinar signups
- Free quote
- Free consultation
The sole purpose of the landing page is to convert visitors into leads with a form to collect information or by directing them to part of your main site. This is sometimes called funneling. Without a strong message and stunning visuals, your landing page visitors won’t trust you. And if they don’t trust you, they will leave before converting.
Do you own lots of domain names? How versed on SEO are you? Google uses something called duplicate content to penalize websites. Having 2 domains or more going to the same content will hurt your SEO badly. That is where landing pages come in. Instead of sending them all to your website, create new single-page websites that focus on a topic and funnel customers to your main site. Landing pages are a cost-effective way to boost traffic. Using low-cost domains such as .xyz, .us, and others; you can create a landing page for as little as $8 a year.
Multi-Domain SEO Avoid Duplicate Content
Many of our clients own over 100 domains, just sitting not making money but costing as much as $1000 to $2000 a year to own. Owning your brand name in .com .net and .org is a great way to keep others from encroaching on your brand. So are domains that are common mistakes versions of yours for people who make typos.
If you have bought multiple domain names either with keywords or you want to own all the .com, .org, and .net variations so someone else doesn’t grab them, that’s perfectly OK. But you have to manage them in a special way. You have to let Google know that only one of the domain names is the “real” domain and to ignore all others.
What a 301-redirect does it gives instructions to Google and the other search engines that if someone landed on a URL through them, that you’re going to redirect them to the correct URL, and give Google back a message to remove the old URL from their index. So in the example before, you can own “nutritious-iguana-food.com” and point it to your website. But you need to set up a 301-redirect to pop it over to “healthy-reptile-food.com”. So if someone either types it indirectly to their browser or come to that page through the search engines, it will resolve to the correct domain:
This is great for your .net .org and typo domains but it doesn’t add real value or boost SEO. That is where landing pages come in. High-value one-page sites on their own keyword domain. Target one product or service for your business with in-depth content. Get more nitch than you can on your main site. Then use “call to actions” to direct visitors to the relevant pages on your main site.
Powerful Landing Pages
- Website Launch: You could launch a coming soon page from your existing site and use single site domain mapping to set it up on a new domain.
- Real Estate Business: Instead of listing properties on myrealestate.com/1mainstreet, you can create individual page sites, like 1mainstreet.com and 2mainstreet.com.
- Webinar Marketing: You could launch a webinar for your business at howtosetupwordpress.com and have the webinar page at howtosetupwordpresswebinar.com.
With your landing pages mapped to different domain names, it’s easier to market them to the right audience and give each page a distinct look, feel, and branding. It’s also much easier to track each page’s performance individually in Google Analytics to see if your marketing efforts are paying off. Now that you know the benefits of mapping single landing pages to custom domains in WordPress, let’s look at how to do it!
It Starts With WordPress
A fresh WordPress is installed on a fresh Digital Ocean VPS and stripped to its minimum. Hosted on a subdomain such as landings.yourdomain.com. Your domains are pointed to this server and the fun begins. Mattering on the hosting a WordPress install can host thousands of landing pages easily.
We can design themed pages for each of your domains with custom HTLM and CSS. Or for the more tech-savvy we can set up WordPress with a drag and drop page builder full of awesome templates and starters. Once set up it’s easy to pump out landing pages on your own.
If your GoDaddy account is full of domains just sitting around costing your $10 to $20 a year each, you are losing money. Put them to work.