Social media marketing is a free and easy way to promote your business through sites like Facebook, Twitter or Instagram. Social media marketing is a better way to help you promote your business and have better communication with your customers. It also helps endorse your brand and improve your credibility. The exposure your brand will get from the social networks will draw more traffic to your business. It’s also another way to advertise specials or events and it’s free. Social media will help you promote your business and your brand. It is a quick way to reach a wider variety of clients and really put the word out there about your services. It helps build your business reputation with possible positive feedback from customers on your page.
Vontainment has been helping Port Charlotte companies run effective social media presence. We are a full service web design, social media, and marketing company located in Port Charlotte, North Port, Punta Gorda and surrounding area; ready to serve the community with powerful stunning web design, online social media presence and marketing to help local businesses flourish. We have been in business since 2000 and have clients all over the world. We design social media brands and images for companies. When combined with our expert web design, marketing and graphic skills; we can create an entire online presence that is fully integrated and performs well in search engines. We make it easy for customers to find your business and connect with your brand.
1. Increased Brand Recognition
Every opportunity you have to syndicate your content and increase your visibility is valuable. Your social media networks are just new channels for your brand’s voice and content. This is important because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers. For example, a frequent Twitter user could hear about your company for the first time only after stumbling upon it in a newsfeed. Or, an otherwise apathetic customer might become better acquainted with your brand after seeing your presence on multiple networks.
2. Improved brand loyalty
According to a report published by Texas Tech University, brands who engage on social media channels enjoy higher loyalty from their customers. The report concludes “Companies should take advantage of the tools social media gives them when it comes to connecting with their audience. A strategic and open social media plan could prove influential in morphing consumers into being brand loyal.” Another study published by Convince&Convert found that 53% of Americans who follow brands in social are more loyal to those brands.
3. More Opportunities to Convert
Every post you make on a social media platform is an opportunity for customers to convert. When you build a following, you’ll simultaneously have access to new customers, recent customers, and old customers, and you’ll be able to interact with all of them. Every blog post, image, video, or comment you share is a chance for someone to react, and every reaction could lead to a site visit, and eventually a conversion. Not every interaction with your brand results in a conversion, but every positive interaction increases the likelihood of an eventual conversion. Even if your click-through rates are low, the sheer number of opportunities you have on social media is significant. And as I pointed out in my article, “The Four Elements of Any Action, And How To Use Them In Your Online Marketing Initiative,” “opportunity” is the first element of any action.
4. Higher conversion rates
Social media marketing results in higher conversion rates in a few distinct ways. Perhaps the most significant is its humanization element; the fact that brands become more humanized by interacting in social media channels. Social media is a place where brands can act like people do, and this is important because people like doing business with other people; not with companies.
Additionally, studies have shown that social media has a 100% higher lead-to-close rate than outbound marketing, and a higher number of followers tends to improve trust and credibility in your brand, representing social proof. As such, simply building your audience in can improve conversion rates on your existing traffic.