To succeed online in the long term you need to have a high quality website.
Whether you are running a news blog, a content driven website or an e-commerce store, it has to be different (and better) than the thousands of other websites in the same niche.
A high quality website will grow over time both in terms of loyal readers but also in terms of search engine trust, which is equivalent to more organic visits.
Google engineers are trying for years to make their algorithms clever enough to identify and rank websites that are of good quality.
It is not an easy task, taking into account that everything has to be decided by a computer program and not a human.
Nevertheless with the introduction of ‘Panda’ a few years ago, it seems that they are in the right path.
The ‘Panda’ algorithmic changes made a good job in identifying which websites are better than the rest and and gave those a higher position in the SERPS.
Websites are more than just places to house information about your organization, institution, or business. Websites “wear several hats” and serve as vehicles for many different objectives – from brand promotion to new audience cultivation, to lead generation and more. That’s why it’s critical to have a high-quality website that can serve each of these differing objectives.
So, what are some of the key factors that make up a quality website?
A quality website:
- Provides clear information about an organization’s mission, product, service, or other offerings
- Houses content that will engage both new and existing audiences and encourages the audience to re-engage again and again (this is how you drive potential converters through your funnel)
- Demonstrates a clear value proposition that answers the question “What is in it for me?” for the visitor
- Indicates clearly what the visitor should do while on the site or site page. These indications, called “calls to action,” encourage website visitors to complete a certain action, like downloading or reading content, sending an online donation, or signing up for more information or an email list subscription.