It can be hard when it comes to choosing social media platforms for your business. Many business owners here in Port Charlotte, Punta Gorda and North Port don’t know what platforms best fits their business. Each social platform has its audience and usage. We are here to help you understand what each of the big platforms is for!
The big players for businesses are Facebook, Twitter, Instagram, and Linkedin. We are going to discuss What each is best used for and how they can benefit you so you know if it’s the right fit for your needs. Since we at Vontainment deal with local small businesses in Port Charlotte, Punta Gorda North Port we will discuss how they benefit local businesses.
Facebook with over 1 Billion subscribers is the defacto social media. All businesses regardless of who they are and what they do must have a Facebook page. It is the one social media everyone needs.
Facebook is great for local businesses to get reviews, keep the community and visitors updated on what’s going on. You can share statuses, photos, videos, great events and more. It’s a great place to advertise for new customers. In today’s work if you are not on Facebook you don’t exist.
Instagram is great for local businesses that have a service, product for a venue that has a picture or video ready element. It’s a great way to show off your business in a visual way.
Twitter is a platform to connect with a global audience. It’s not a place to make a local connection. If your local business sells over a national scale then Twitter is for you.
Linkedin is great for business to business connections and finding talent and employees. You don’t connect with customers but you may connect with clients if your service other businesses. It’s also a great place to find talent to add to your staff.
Finding the right social media platforms for your business is important. You want to be on all the applicable ones for your business to not miss opportunities but you don’t want to be on useless ones wasting your valuable time.
How to choose
The first step is to identify who your audience is. You want to be as specific as possible since it will make your decision easier. Write down the answers to the following questions:
- Who is your typical customer?
- How old are they?
- Are they male or female?
- What is their income and education level?
- What are they interested in outside of your product and service?
Use the answers to these questions (and any other pertinent questions that may relate to the business or industry you’re in) in order to help build out a profile of your audience.
Once you know your audience, you need to define goals for that audience. As a business owner, your primary goal will likely be to drive sales by attracting customers-yet, there are other creative goals for social media. While some brands use social media to drive brand recognition and to develop friendly relationships with potential buyers, others use social media platforms for customer support.
For example, on-demand media company Netflix uses the Twitter handle @Netflixhelps to address customer service issues. Not only does it free up their phone lines, but it gives satisfied customers an opportunity to promote their brand.
Now that you have your audience profiled and your goals defined, it’s time to find your audience. To do this, you’re going to determine which platform your audience uses by looking at the demographics of the users on each platform. You’ll also want to consider how active your audience is on that platform. For example, while young Facebook users may have profiles, they’re more active on Instagram.