Social media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. The variety of stand-alone and built-in services currently available introduces challenges of definition; however, there are some common features:
Social Networks are interactive Web 2.0 Internet-based applications.
User-generated content, such as text posts or comments, digital photos or videos, and data generated through all online interactions, is the lifeblood of social media.
Users create service-specific profiles and identities for the website or app that are designed and maintained by the social media organization.
Users usually access social media services via web-based technologies on desktops and laptops, or download services that offer social network functionality to their mobile devices (e.g., smartphones and tablets). As users engage with these electronic services, they create highly interactive platforms through which individuals, communities, and organizations can share, co-create, discuss, participate and modify user-generated content or self-curated content posted online.
Networks formed through social networks change the way groups of people interact and communicate or stand with the votes. They “introduce substantial and pervasive changes to communication between organizations, communities, and individuals.” These changes are the focus of the emerging fields of techno self-studies. Social networks differ from paper-based media (e.g., magazines and newspapers) and traditional electronic media such as TV broadcasting, Radio broadcasting in many ways, including quality, reach, frequency, interactivity, usability, immediacy, and performance. Social media outlets operate in a dialogic transmission system (many sources to many receivers). This is in contrast to traditional media that operates under a mono-logic transmission model (one source to many receivers), such as a newspaper that is delivered to many subscribers, or a radio station that broadcasts the same programs to an entire city. Some of the most popular Social network websites, with over 100 million registered users.
Observers have noted a range of positive and negative impacts of social media use. Social networks can help to improve an individual’s sense of connectedness with real or online communities and can be an effective communication (or marketing) tool for corporations, entrepreneurs, non-profit organizations, advocacy groups, political parties, and governments.
It can be hard when it comes to choosing social media platforms for your business. Many business owners here in Port Charlotte, Punta Gorda and North Port don’t know what platforms best fits their business. Each social platform has its audience and usage. We are here to help you understand what each of the big platforms is for!
The big players for businesses are Facebook, Twitter, Instagram, and Linkedin. We are going to discuss What each is best used for and how they can benefit you so you know if it’s the right fit for your needs. Since we at Vontainment deal with local small businesses in Port Charlotte, Punta Gorda North Port we will discuss how they benefit local businesses.
When creating a complete online presence one of the most important aspects is integrating your website and social media into one branded presence. Sharing posts, pictures, messaging, between platforms and using your website as a central station to your online world. With website social media integration you can take your Port Charlotte business to the next level.
Local businesses here lack great online presences. For such a little investment you can be ahead of your competition. With a great website and social media presence, you can create brand trust and stand out in the Port Charlotte, North Port, Punta Gorda area. With a website and social media integration, you can take that presence to the next level and guarantee to be on the top of the competition.