Creating a better web experience for mobile users is important, which is why you should consider investing in progressive web apps (PWA), a term Google came up with in 2015.
Speed, Security & Optimization
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The website speed makes the first impression of your business. It’s essential to understand that you won’t get a second chance when it comes to user experience. Low website speed is one of the most frustrating things that will turn people off about your resources.
High-performance websites result in high return visits, low bounce rates, higher conversions, engagement, higher ranks in organic search, and better user experience. Slow websites will cost you money and a damaged reputation. By reducing the page load time you will positively impact marketing and sales processes. You’ll get higher traffic and attract more qualified leads that can be converted into customers. In this article, we will give you recommendations about how to improve your website performance and page load time.
Importance of website speed optimization
Page load time is a web performance metric that shows the time needed for a page to show on the user screen.
Let’s take a look at how the website speed optimization influences the key factors of website success:
- Conversion optimization
- Visibility optimization
- Usability optimization
Website conversion is an important factor in your business success, which means getting your visitors to do what you want them to do. For instance, they will buy your product, subscribe to newsletters campaigns, register for a webinar, or download a guide.
The faster the page loads, the higher conversion rates it’ll have. According to the Hubspot research, a 1-second delay means a 7 percent reduction in conversions. For instance, a page slowdown of 1 second could cost Amazon $1.6 billion in sales each year. Optimization means sales.
The load time of your website also influences how easily users can find your website. Website speed is one of the factors that Google takes into consideration when ranking sites. A low performing website has poor user experience and optimization, as a result, gains less promotion in search results. Since December 2017, the Google search engine has started ranking also based on mobile versions of pages, even for desktop searches. The goal of this decision is to protect users from websites that have low performance and aren’t responsive to all devices.
Website usability like website page speed, load time, and website responsiveness to user requests directly impacts customer loyalty. The better your website performs, the more satisfied a user will be. A great user experience is a way of building a large customer base and a strong brand.
Ways to assess your website speed
Before starting your website speed optimization you should determine your current loading time and define what slows your site down. Then you should set your website performance goals. The recommendation for page load time in 2018 is to be under 3 seconds. According to Google research on the average mobile speed across industry sectors, just a fraction of websites is close to their recommended speed.
So, if you optimize your website speed to an acceptable level, you will get a significant ranking advantage over competitors.
The ways of website speed optimization listed in this article are very different and sometimes the solution to one problem can have a negative impact on another aspect of your site. That’s why we recommend analyzing the website speed after each change to determine what actions deliver the best results.
Page speed is often confused with “site speed,” which is actually the page speed for a sample of page views on a site. Page speed can be described in either “page load time” (the time it takes to fully display the content on a specific page) or “time to first byte” (how long it takes for your browser to receive the first byte of information from the web server).
You can evaluate your page speed with Google’s PageSpeed Insights. PageSpeed Insights Speed Score incorporates data from CrUX (Chrome User Experience Report) and reports on two important speed metrics: First Contentful Paint (FCP) and DOMContentLoaded (DCL).