SEO

Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.

SEO refers to the improvement of unpaid results (known as “natural” or “organic” results) and excludes direct traffic/visitors and the purchase of paid placement.

SEO may target different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.

Optimizing a website may involve editing its content, adding content, and modifying HTML and associated coding to both increases its relevance to specific keywords and remove barriers to the indexing activities of search engines.[citation needed] Promoting a site to increase the number of backlinks, or inbound links is another SEO tactic. By May 2015, mobile search had surpassed desktop search.

As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine the higher the website ranks in the search engine results page (SERP). These visitors can then be converted into customers.

SEO differs from local search engine optimization in that the latter is focused on optimizing a business’s online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

testing your SEO strategies

Free Tools To Test Your SEO

  • SEO
  • 3 min read

SEOs love to blame their bad reputation on the spammers, but you probably know as well as we do that this blame is misplaced. Businesses, in general, really don’t care how they get results. They just care about results. And that’s where most SEOs are screwing up.

Image alt and title tags are important to SEO

The power of Image tags, file names, alt/title; on SEO

  • SEO
  • 4 min read

Did you realize the filenames of the images you upload can have the major impact on your SEO. Image optimization is often ignored with regards to SEO. Though Google has underlined the significance of it for clients and web crawlers.

DMARC

DMARC and how it affects your email

  • SEO
  • 4 min read

DMARC, which stands for “Domain-based Message Authentication, Reporting & Conformance”, is an email authentication, policy, and reporting protocol. It builds on the widely deployed SPF and DKIM protocols, adding linkage to the author (“From:”) domain name, published policies for recipient handling of authentication failures, and reporting from receivers to senders, to improve and monitor protection of the domain from fraudulent email.

Drive web traffic

10 Free Ways to Drive Traffic to Your Website

  • SEO
  • 7 min read

A good business website is like having an extra employee—one who works 24/7 and can be the face of your company, give information, answer queries and even make sales. But what good does that do you if you aren’t getting visitors to your site? In this post we’ll cover thirteen of the many ways to drive traffic to your website.

There are 1.24 billion websites in the world. That’s a lot of competition, but keep in mind that you’re not trying to attract all internet users. Your goal is to get more people in your target audience to visit your site. Below are some simple and free ways to increase the amount of relevant traffic that you are getting to your website.

SEO tips from Vontainment

13 Easy Ways to Immediately Improve Your SEO Rankings

  • SEO
  • 14 min read

What comes to mind when you see the term “SEO“? Where do you focus all your energy when you’re trying to improve SEO ranking of your website?

Most people focus a large proportion of their time on “keywords” and not much else.

However, if you’ve been working diligently on keyword optimization but are still not getting the results you want, you may need to consider other factors that affect SEO ranking.

Blogging for SEO

19 Reasons Your Business Should Be blogging

  • SEO
  • 3 min read

Blogging is one of the most valuable tools that businesses have to engage with customers and ultimately make their lives easier. If you’re not blogging, it’s time to get started or get left behind. If you need a bit of inspiration, here are 19 reasons (in no particular order) why your business should be blogging.

SEO tips from Vontainment

2019 SEO (Tips & Tricks!) What you need to know.

  • SEO
  • 6 min read

Google’s heavily investing to be the best. SEOs are trying to adapt to changes that follow. That’s how 2019 SEO trends are born. Let’s view what trends will make a difference in 2019.

In a nutshell, mobile-first indexing means that Google uses the mobile version of your page for indexing and ranking. Since March 2018, Google’s started the process of migrating sites to mobile-first index. It might happen that Search Console has already notified you about it.

Google’s nuts about delivering the best UX and delivering it fast. Desktop page loading time has been a ranking factor for a while. In July, it got a twin sibling – mobile page speed’s become a ranking factor for mobile.