Our Blog

How to semantically link entities to your content

Search engines love entities. Entities can be people, places, things, concepts, or ideas and they will often appear in the Knowledge Graph. Lots of search terms can be an entity, but specific search terms can also have different meanings and thus, be different entities. Take [Mars] for example; are you talking about the planet entity or […]

The post How to semantically link entities to your content appeared first on Yoast.

Should the Web Have a Universal Design System?

The web is a diverse platform, but that diversity impacts usability and user experience. We explore the case for an open source design system for the entire web.

SEO basics: What is search intent?

SEO is a way to get more traffic to your website. By ranking high in Google, you attract more people to your site. Eventually, your goal probably is to sell your stuff, or to attract more regular visitors. A nice tactic to get more traffic to your site is optimizing your content for words people use. […]

The post SEO basics: What is search intent? appeared first on Yoast.

Ask Yoast: Changes to your site and the search results

Whenever you make some big changes to your website, for instance to your brand name, you’re probably eager for these changes to show in the search results. Unfortunately, it can take a while for Google to crawl your site again and until then, it will show the indexed version of your site in the results, […]

The post Ask Yoast: Changes to your site and the search results appeared first on Yoast.

How to use Yoast SEO: The readability analysis

Everybody knows the colored bullets in Yoast SEO. There are two parts to the traffic light system, namely the content analysis and the readability analysis. The first checks whether your post is SEO-proof, while the latter checks if it is readable for a general audience. Of course, these two are interconnected as readable content is […]

The post How to use Yoast SEO: The readability analysis appeared first on Yoast.

3 SEO quick wins to implement right now

We’re all ready for a new year of increasing sales, lifting engagement and giving our website the best effort possible. It only seems right to give you a three-step rocket of SEO quick wins, to kick-start your website for 2018. In this post, I will show you three things you can do right now to […]

The post 3 SEO quick wins to implement right now appeared first on Yoast.

Blog SEO: Befriend the long tail!

Focusing on long tail keywords is a great SEO-tactic for blogs. A long tail keyword strategy makes it easy to keep the structure of your blog in good shape. Also, it allows you gradually to get more traffic and to be found by new and motivated audiences. In this post about blog SEO, I will explain the […]

The post Blog SEO: Befriend the long tail! appeared first on Yoast.

9 SEO secrets every business should know

The search engine optimization (SEO) world has undergone some big changes in the last few years—the biggest being coming in the form of Google’s heightened push towards strong user experiences. It’s hard to imagine that just 10 years ago, SEO was a discipline governed by blackhat marketers whose sole objective was to increase rankings and …

12 THINGS TO LOOK FOR WHEN CHOOSING A WEB DESIGN AGENCY

One of the hardest things about launching a new website is choosing the designer. With so many design companies out there, it can be a monumental task just trying to figure out which one is right for you. This is certainly not a decision you want to take lightly. After all, your website is going …

Ask Yoast: Still minify and concatenate CSS and JS files?

To work properly, websites contain multiple CSS and JavaScript files. These must be fetched from the server by the visitors’ computer, to fully load a webpage. In the old standard, HTTP/1, only one request at a time could be handled, so minifying and concatenating multiple files was a good idea. Otherwise, visitors would experience a […]

The post Ask Yoast: Still minify and concatenate CSS and JS files? appeared first on Yoast.