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CSS: The Definitive Guide, 4th Edition

A note from the editors: We’re pleased to share an excerpt from Chapter 19 (“Filters, Blending, Clipping, and Masking”) of CSS: The Definitive Guide, 4th Edition by Eric Meyer and Estelle Weyl, available now from O’Reilly.In addition to filtering, CSS …

3 ways to revitalize your digital marketing program

Ever hit a performance plateau? Contributor Elizabeth Laird looks at three ways to jumpstart your marketing efforts when you’re stuck and spinning your wheels.

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Serif vs. Sans Serif Fonts: Is One Really Better Than the Other?

There is an ongoing debate among designers – both print and digital – about what makes an ideal typeface for a project. The debate almost always breaks down to a single question: serif or sans serif? Before you answer that question, think about all of the things you know about serif and sans serif typefaces …

Low-quality pages and how to fix them

Low-quality pages are pages that don’t contribute much to your SEO. In most cases, these pages add little value for your visitors as well. You can have different types of low-quality pages on your site, sometimes without even knowing it. Like thin content – pages holding little information – and duplicate content – pages showing the […]

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Do outbound links matter for SEO?

In our plugin, we have a check for outbound links. Is there an outbound link on your post or page? And in case there isn’t one, please add an outbound link to your content! Why do we insist on adding a link like that? Isn’t it true that you should get links to your website, and […]

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Keyword research for SEO: the ultimate guide

The first step in every content SEO strategy should be executing keyword research. In this ultimate guide we’ll teach you how to do that.

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How to measure the success of your content SEO strategy?

If you want to measure the success of your content SEO strategy, you first need to establish what your goals are. What’s the purpose of your content SEO strategy? Do you want higher rankings? More traffic? In order to evaluate your Content SEO strategy, you should identify what success means to you! Once you’ve established […]

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Social Media Trends 2018: Things Aren’t Getting Easier

The manipulated elections in the USA, a US president on the verge of insanity, terror all over the world – and social media is a part of all this. As a consequence, popular platforms have been moved into the crosshairs of politics. We’ll now take a look at this problem, and other trends that will…

Design: Stick to These Best Practices of Page Navigation

A lot of people have experimented with the design of the page navigation. By now, we can make clear recommendations on best practices, while it still comes down to the individual case, however. The so-called menu we use for the page navigation can be placed in a variety of spots and can look entirely different…

SEO basics: What is off-page SEO?

Off-page SEO is about everything that doesn’t happen directly on your website. Optimizing your website is called on-page SEO and includes things like site structure, content and speed optimizations. Off-page SEO is about, among other things, link building, social media and local SEO. Or in other words, generating traffic to your site and making your […]

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