Choosing social media platforms for your business

Social Media

Choosing social media platforms for your business

It can be hard when it comes to choosing social media platforms for your business. Many business owners here in Port Charlotte, Punta Gorda and North Port don’t know what platforms best fits their business. Each social platform has its audience and usage. We are here to help you understand what each of the big platforms is for!

Choosing social media platforms

The big players for businesses are Facebook, Twitter, Instagram, and Linkedin. We are going to discuss What each is best used for and how they can benefit you so you know if it’s the right fit for your needs. Since we at Vontainment deal with local small businesses in Port Charlotte, Punta Gorda North Port we will discuss how they benefit local businesses.


Facebook with over 1 Billion subscribers is the defacto social media. All businesses regardless of who they are and what they do must have a Facebook page. It is the one social media everyone needs.

Facebook is great for local businesses to get reviews, keep the community and visitors updated on what’s going on. You can share statuses, photos, videos, great events and more. It’s a great place to advertise for new customers. In today’s work if you are not on Facebook you don’t exist.


Instagram is great for local businesses that have a service, product for a venue that has a picture or video ready element. It’s a great way to show off your business in a visual way.


Twitter is a platform to connect with a global audience. It’s not a place to make a local connection. If your local business sells over a national scale then Twitter is for you.


Linkedin is great for business to business connections and finding talent and employees. You don’t connect with customers but you may connect with clients if your service other businesses. It’s also a great place to find talent to add to your staff.

Finding the right social media platforms for your business is important. You want to be on all the applicable ones for your business to not miss opportunities but you don’t want to be on useless ones wasting your valuable time.


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