What makes a logo special? Do we judge its effectiveness based on utility? Is its value determined by how well-received it is? If you want your logo to feel remarkable and relevant, you need to keep an eye on how logo design trends are evolving.
Predicting which logo design trends will dominate the terrain ahead means appreciating what’s come before them. Now more than ever designers are willing to look at past trends while pushing the boundaries with new styles. In 2019, we’re seeing a fierce appreciation for color, storytelling and design-defying experimentation. The interesting new ways designers are elevating logo design by playing with familiar styles and clever use of color are going to make 2019 an electrifying year in logo design.