7 great design trends of 2019

Responsive Design

7 great design trends of 2019

2019 is a great year for new design trends. Take a look below and see some of our favorite trends we are seeing in design today!

1. From playful wordmark to serious logo

In 2018, we saw several highly visible brands turn from delightfully eccentric brand identities to more … ahem … expected … sans serifs. 

Or, as I like to put it: All brands identities eventually result in a Helvetica version. 

Former Marketo logo on the left featuring a more "quirky" font and a more staid update on the right.
Old Marketo logo on left, new on the right. Source.
Former MailChimp log in cursive, camel case on the left and new, lowercase sans-serif logo on the right.
Arguably the most appropriate rebrand: MailChimp classic on left, Mailchimp 2.0 on right. Note the change in casing too! Source.
Uber's old hyper-masculine, squarish typeface logo in allcaps on the left and new, custom, sans-serif typeface in titlecase on the right.
Uber the brand we loved to hate on left, Uber trying to shed its ugly past on right. Source.

Granted, none of the three brands we have in mind went straight to the old standby. Mailchimp — evolved in a direction that honestly feels more fitting for a brand that’s made distinctive voice and playful brand assets a keystone of their marketing. 

Still, for each of these companies, the rebrands can feel a bit like a too-familiar evolution toward what you could not-unfairly call staid, boring corporatism. 

That said, you have to wonder if this shift from recognizably quirky to ubiquitously voiceless has to do with the notion of cognitive fluency: the idea that we are most comfortable with that which we’ve experienced before. 

With most familiar brands all boasting serif-less logos, it’s little wonder that a step in that direction is the hallmark of a company attaining maturity. In that sense, this is a kind of meta-trend we expect to see over and over again, and 2019 is unlikely to be an exception.

2. Depth and Almost “Real” Design Elements

Depth and Almost “Real” Design Elements
Real Design Elements
3D Models

While virtual reality isn’t truly accessible to everyone yet, its influences are already evident.

More designers are adding more depth and design elements that have a more real or tactical feel to them to projects. This includes everything from illustrations (and even animated illustrations) with a more three-dimensional look to moving shapes or products that users can seemingly reach out and touch.

As more designers use these techniques, they will become more of the norm and much more expected parts of the user experience. They will also start to look more real and less “VR-ish.”

3. Purposeful Animation

Purposeful Animation
Animation

Web an apps designs are packed with animation. But it has to be there for a reason.

Animation draws users to certain parts of the design, helps drive engagement or interest or tells a story. Use animation in web projects to provide a great depth of understanding to users who engage with the design. (Click through both examples above to see this animation in action … and think about how it engages your senses.)

4. Mobile-First

Google rolled out mobile-first indexing in 2018, which is based on prioritizing content and links from mobile website pages. The initiative will be carried over to 2019, requiring web designers to give priority to the mobile version of websites.

Moreover, SEO is not the only factor that dictates the priority of web design. Statistics show that 50% of global website traffic comes from mobile. As the mobile user base increases, good visual effects and search experience are also factors need to be considered in website design in 2019.

Related: 8 Excellent Mobile First Design Examples for Designer Inspiration

Web design trends 2019 - 1 mobile first

Image Source: Kizen Home by David Kovalev

5. Speed

THREE seconds. That’s all users spend in deciding whether to leave or stay on a website. Your design has that much time to convince a user to stay.

Research by Akamaii and Gomez.com shows that 50% of users want a website to load in three seconds or less. Furthermore, due to the Speed Update algorithm announced by Google in July 2018, designers need to reduce page load time if they want to improve their search engine rankings. Thus, speed should be a second important website design trend in 2019 for designers’ consideration.

Web design trends 2019 - 2 speed

Image Source: ASAP by Hurca™

6. Responsive Design

The rapid development of reading devices in recent years – mobile devices, tablets, TVs, wearables, and desktops – has made designers aware that responsive design should be one of the mainstream web design trends in 2019.

Since Google started highlighting mobile-responsive websites in 2010, mobile has become the first choice for responsive web design. Now that the number of mobile users has far exceeded that of desktop users, Google has also announced changes to its algorithm to prioritize mobile-first indexing. The goal is to encourage companies to update their responsive web design and enhance the online experience of mobile users.

Related: 12 Best Responsive Web Design Tutorial to Get You Started

Web design trends 2019 - 7 furniture store responsive design

Image Source: Furniture Store Responsive Design Flow by Shakuro

Web design trends 2019 - 7 responsive resize kit

Image Source: Responsive Resize Kit by UI87.

7. Flat Design

Flat Design is a minimalist design approach that features the use of clean and open space, bright colors, and simple two-dimensional illustrations.

This style of design started off as just another trend, but over the years, it’s grown to become the standard for web design.

The rise of flat design can be attributed to the need for fast-loading websites that provide users with an enjoyable browsing experience on both mobile and desktop.

Flat design relies mainly on simple illustrations which are much less data-heavy than sites that use large images or heavy visuals. This means an overall much quicker loading time.

This style of site is also preferred by many users from a UX perspective.

Reducing the clutter and unnecessary ornamental parts of a design helps users to focus on the important parts and make it easier to navigate.

App development platform Zeroqode uses flat design on its website to present users with a clean yet friendly appearance. The use of bright colors in the hero illustration grabs users attention while also communicating to users what the company does.

2019 Design Trend - Flat Design


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