Starting a new business or looking to bring new life into your existing business? Vontainment has been branding Port Charlotte and national businesses for over a decade. Our branding services can help bring life to your business. We can create a modern website, business cards, social media, marketing material, run online ads, SEO, online presence and more. We can give your business a modern, unique image that will bring attention and brand recognition. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.
Are you the innovative maverick in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can’t be both, and you can’t be all things to all people. Who you are should be based to some extent on who your target customers want and need you to be. The foundation of your brand is your logo, website, social media, imagery, packaging and promotional materials.
Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally is part of your brand strategy, too. Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company’s products or services that allows you to charge more for your brand than what identical, unbranded products command. The most obvious example of this is Coke vs. a generic soda. Because Coca-Cola has built a powerful brand equity, it can charge more for its product–and customers will pay that higher price.
Let Vontainment help bring your brand to life with a custom package from your website, social media and logo to business cards, advertisements and company personality.
Here at Vontainment Port Charlotte we bring that passion and expertise that drives success.
Call 941-313-2107 for a custom quote.