The importance of reviews to your Port Charlotte business

importance of reviews

Do you take full use of online reviews?

Do you know the importance of reviews to your Port Charlotte, Punta Gorda or North Port Business? When people search for services and goods online they are immediately presented with many options. The first and most important factor in filtering these options are reviews. Bad reviews can stop customers from even getting to your website.

Quantity vs Quality

Having 5 stars rating is great but if it’s only (1) 5-star review; It doesn’t hold up to competitors (135) 4.5-star reviews. You need a balance of the stars and the number of reviews.

Mitigating negative reviews

Negative reviews can oftentimes be mitigated. Most review sites like Google allow you to reply to reviews. You should reply to all reviews whether good or bad. Replying to bad reviews can help show potential customers that you care and that you are interested in correcting bad experiences. You can never underestimate the power of replying to reviews.

The importance of reviews

  • For nearly 9 in 10 consumers, an online review is as important as a personal recommendation.
  • Customers are likely to spend 31% more on a business with “excellent” reviews.
  • 72% say that positive reviews make them trust a local business more.
  • 92% of users will use a local business if it has at least a 4-star rating.
  • 72% of consumers will take action only after reading a positive review.

Check out this infographic

How important are customer reviews to shoppers? Very important, as it turns out. The fact is, 90% of consumers read online reviews before visiting a business. And 88% of consumers trust online reviews as much as personal recommendations.

We’ve got many more fun, interesting facts that’ll help you see why your customer review is so important to other shoppers! Check out our infographic, “The Importance Of Online Customer Reviews”, to read more facts. Enjoy!

Infograph showing the importance of online reviews from customers

Who Is Reading Online Reviews?

Statistics show that the majority of all online shoppers use reviews to determine what products to buy and which services to purchase. In 2017, customers read an average of seven reviews before trusting a business; an increase from six in the previous year. And with more than 90% of all customers using online reviews as part of their research at the local and national level, the easier question would be: Who isn’t reading them?

According to Fan & Fuel (2016), 94% of online customers read reviews before making any purchasing decisions. For product-specific information, Spiegel Research Centre (2017) shows that 95% of shoppers read reviews before making a purchase.

BrightLocal (2017) studies indicate that 97% of consumers use reviews to search for local services. Specifically, 60% of consumers read reviews for restaurants and cafes, 40% for B&B’s, and 33% for medical services.

Small Business Trends (2017) shows 83% of job seekers use reviews to support their decisions on which companies to apply to. And 84% of patients use online reviews to evaluate physicians before checking in.

Merely informing customers of the availability of a product or service is no longer adequate; customers are also craving knowledge from first-hand experiences. Further, public services, hospitality, recruitment, retail, and health care have all gained insights by using customer reviews to refine their marketing strategies and improve their services. Businesses that don’t have reviews may be missing an opportunity to grow their business.

The importance of Reviews

Reviews not only have the power to influence consumer decisions but can strengthen a company’s credibility. Reviews have the power to gain customer trust, and they encourage people to interact with the company. Customer interaction ultimately leads to improved profits for businesses.

In the U.S., 68% of online shoppers are more likely to engage with businesses that have positive reviews (BrightLocal 2017), and 93% determine whether a business has a good reputation (or not) based upon the available reviews. In 2016, Fan & Fuel reported that 92% of consumers hesitated to make a purchase if there were no customer reviews, and a full 97% say customer reviews factor into their buying decisions.

But if you think that’s impressive, read on. Products with reviews are 270% more likely to be bought than a product without, according to Speigel Research Centre (2017). For a higher-priced product, this likelihood increases to 380%. That is the importance of reviews.


Can I ask for reviews?

YES! There is nothing wrong with asking your customers to leave a review. Just don’t be pushy.

What if I get a bad review?

No one is perfect but how you make up for it says volumes. Reply to your bad review and find out of you can fix the situation. Other will see that you take inititive to make things right.

How can I get more reviews?

Ask and you shall recieve. Ask for reviews and include a link on business cards, invoices, email signatures and more.

Contact Vontainment today and let us help you get more reviews!