Your business card should open the door to start a conversation. Generic designs or templates from Vista Print are not ok. When you hand someone a card they should be wowed. You are saying this is me, this is us, who we are and what we do. It should be a statement that they won’t forget. Most people just leave them on a table to throw them away. You want a card that people will make sure to keep and not forget.
People often think they want to save money so they choose the cheapest option but that just leads to a total waste of money. The cheapest option means 99% of cards given out will meet the trash can.
When someone hands we a card that wows me, I take the time to place it in my wallet to keep it as I treasure the awesome business card. Something about the great quality and design makes me WANT to keep it.