The power of Image tags, file names, alt/title; on SEO

  • SEO
  • 4 min read
Image alt and title tags are important to SEO

Image tags are important to image SEO

Did you realize the filenames of the images you upload can have a major impact on your SEO. Image optimization is often ignored with regards to SEO. Though Google has underlined the significance of it for clients and web crawlers. Image tags are not to be ignored. Some people don’t know how they can advance their SEO, and what image alt content and titles are. In case you’re searching for a speedy answer but, here you go!

Image alt content depicts the picture so web crawlers can understand what the picture is. Utilizing alt message can support your SEO. The image title tag gives a picture a title, yet it isn’t significant for SEO alone.

Now let’s break the alt text and title text down

  1. src=“red-outdoor-jpg” is the image file (or source) that is being displayed on the page.
  1. alt=“Our red outdoor sweaters are on sale now!” is the images alt text, which stands for alternate text. Its purpose is to describe the image letting search engines understand what the image is.
  1. title=“Red Outdoor Sweater” is the image title, which as the name implies, is the title of your image.

Your image tag should always include the following tags: image alt text and image title.

The Image tags; ALT

Alt is the most important of the image tags. It’s the one search engines like Google pay the most attention to.
Alt text should be descriptive and not contain keyword stuffing. If you can close your eyes and read the alt text. And you imagine an accurate version of the image, you’re on the right track.
Let’s look at a few examples of alt text for this image of a delicious-looking stack of blueberry pancakes:

Example of how to use alt image tags


<img src="pancakes.png" alt="pancakes"> 

This alt text is only “okay” because it’s not very descriptive. Yes, this is an image of a stack of pancakes. But, there’s more to this image.


<img src="pancakes.png" alt="Stack of blueberry pancakes with powdered sugar">

This alt text is a better alternative because it is far more descriptive of what’s in the image. This isn’t a stack of “pancakes”; it’s a stack of blueberry pancakes with a dusting of powdered sugar!

Not recommended:

<img src="pancakes.png" alt="">
<img src="pancakes.png" alt="pancake pancakes pan cake hotcakes hotcake breakfast food best breakfast top breakfasts breakfast recipes pancake recipe"> 

Neither of these examples is SEO ready. The first line actually doesn’t contain any alt text at all, while the second example is keyword stuffing.

Choose the right filename

Image SEO starts with the file name. You want Google to know what the image is about without even looking at it, so use your focus keyphrase in the image file name. It’s simple: if your image shows a sunrise in Paris over Notre Dame Cathedral, the file name shouldn’t be DSC4536.jpg, but Notre-dame-Paris-sunrise.jpg. The main keyphrase would be Notre Dame, as that is the main subject of the photo, which is why it’s at the beginning of the file name.

A quick WordPress advice! Make sure to name your files before uploading them. Your title text and file name can be the same thing. It is a perfectly good SEO.


Unlike the title text and alt text. The image caption is the text that accompanies the image on the page. Why are captions important for image SEO? Because people use them when scanning an article. People tend to scan headings, images, and captions as they scan a web page.

What is the title text?

The title tag is the title of the image. If you hover over it, it’s the text that will appear. If you want to provide detail without providing captions, this is where you do it.

This text doesn’t serve search engines image SEO as much as it serves your users. If they see an image or a photo on your website that needs further explanation, they can easily hover over it, and they will see the description right away. It’s a less valuable image tag but doesn’t completely ignore it.

The title text is usually more descriptive than the ALT text, and it describes mostly what is unclear at first glance. Users, unlike search engines, can understand the image. So don’t use Title text unless it is essential.


  1. Are alt tags really that important?

    Alt tags can make or break SEO. They are more important then people realize.

  2. Is thier and easy way to do alt tags?

    No, You just have to create them as you make content.